Lesson 7: 11 Questions Unit 20 ‘The Power of advertising’ LO1.1
· What is the Cambridge dictionary full definition of advertising? The business of trying to persuade people to buy products or service. · List the six most well-known and regularly used methods of advertising? Print media, television, radio, Ads or advertising, direct mail, internet. · What is the full definition of an advertisement? A picture, short film, song, ect. which tries to persuade people to buy a product or service. · What is branding? Give a full definition with two examples? An advertising method with involves repeatedly labelling products with an image or product name in order to create a connection in the consumers mind between the product and certain qualities of the brand. · When and who invented the alphabet? In 2700 BC the Egyptians stated using pictures to repre...