Lesson 7: 11 Questions Unit 20 ‘The Power of advertising’ LO1.1

 

·        What is the Cambridge dictionary full definition of advertising? The business of trying to persuade people to buy products or service.

·       List the six most well-known and regularly used methods of advertising? Print media, television, radio, Ads or advertising, direct mail, internet.

·       What is the full definition of an advertisement? A picture, short film, song, ect. which tries to persuade people to buy a product or service.

·       What is branding? Give a full definition with two examples? An advertising method with involves repeatedly labelling products with an image or product name in order to create a connection in the consumers mind between the product and certain qualities of the brand.

·       When and who invented the alphabet? In 2700 BC the Egyptians stated using pictures to represent sounds this soon as known as the alphabet.

·       What year was the printing press invented? The Print Press as invented in 1439 AD.

·        List the year of introduction for: Radio, TV, Internet. Here are the years different types of years that media as introduced in, The radio – 1920 AD, The Television – 1860, The Internet – 1990.

·       Are we passive observers on the internet? We are not on the internet to be passive observers we are on the internet to have a shared experience.

·       How do we as a society use the internet? WE as the society use the internet on laptops, phones and computers and YouTube is highly used on these devices.

·       What did YOUTUBE introduce before showing desired videos to end users? And for how long? They added adverts that last between 5 seconds to one and a half minutes.